Core Services

The marketing world has dramatically changed over the last 20 years for all business big and small. Where once marketing was direct, print or media, you now have to include online which in itself is a behemoth. Marketing your business now requires a mixture of both online and offline methods and one mixture does not fit all businesses. That is where Bumbershoot Marketing comes in to help you find just the right formula.

The very first thing we will do is to sit down and discuss your business, find out what your goals are for your company, where you have come from and where you want to go. We dive deep into your marketing efforts and see what is working and how we can improve on it as well as see what is not working. Our goal is to make your marketing dollars work for you, not you working for your marketing dollars.

Our core services always start with Strategy and Planning. As stated before each business requires a mix of the appropriate marketing components for your industry and area of the country or world. We take the time to find out about your goals and then tailor a marketing plan for all of the above. Not only do we give you a plan we can also help with the implementation. We can train your staff or you can have our staff do if for you.

Social media is a huge part of marketing plans today, and the way we use social media to market has changed dramatically over the past few years as well as new social platforms that have emerged and others that have left the landscape. That is why we have the Social Business Audit, so we can take a look at the assets you already have in place. Our audit will look at what social platforms you are utilizing, if those platforms are properly set as well as analyze their effectiveness and impact on your business. We then will give you a concise report on what we have found and recommendations for moving forward.

Social media today is not just Facebook, although that is the biggest platform for most companies. There is Twitter, Pinterest, Instagram, Google+ and the list goes on. We identify which platforms are best for your company, set up or update each platform and then post every day to those platforms. Our goal is to grow your following with targeted and engaged followers. Our Social Media Done For You Services can take this task completely out of your hands as our staff can keep tabs on comments and your customer engagement. You only need to be involved when we can’t answer questions and need your expertise. Each month you will receive a snapshot of the month’s activities and growth.

What is your company’s brand identity and does that identity look the same across all your online and offline properties. Your business needs to have a clear and concise message in both your online and offline marketing messaging. Your Social Brand & Identity needs to let me know who you are, what you look like and what your voice is. We can help you identify all of the above and create a plan of action to implement your branding strategy.

Take a moment to think about how you make your purchase decisions. What are the factors that influence the outcome…reviews, word of mouth, or even an endorsement from a trusted source? That is what influencer marketing is a nutshell and, we will help you to identify what that looks like for your company and industry as well as make a plan of action. We can train your staff or implement the plan for you.

It is nearly impossible for a business to survive without a digital footprint. That footprint includes social media site, websites, etc. Bumbershoot Marketing is here to help you facilitate all of the Digital Design & Development your business may need. We understand that every business has different needs and we tailor your digital design for your business criteria and branding identity.

Let’s be honest, it doesn’t matter if you have 50,000 people a day visiting your website or social media platforms if they are not converting to paying customers. That is why we focus on Conversion Optimization. We will research your digital traffic and create a strategy for optimizing the visitors that are already on your sites. This strategy most likely will include split testing ideas to find the optimal path to conversion. We can give the strategy plan to your team or we can implement the strategy for you.

Your digital properties can do many things for your business, not only do they bring in revenue but they can also let you connect and communicate with your customers. This is all achieved through quality content which we call Content Marketing. Quality content is information that your customer and potential clients deem helpful, Information that they will refer back to and share with others. Good quality content is something Google loves and should be added to your digital assets on a consistent basis. We can help you identify the content marketing strategy best for you and can also help in implanting the plan.